Full-Stack Digital Transformation: House of Angels NGO
Design, Engineering, Maintenance & SEO Strategy
- Category: SEO, WordPress
- Tags : ACF, CSS, Elementor, Google Search Console, Gutenberg, JavaScript
Client / Industry
Non-profit charity organization “House of Angels” — a center providing care for orphaned and neglected children, Mashhad, Iran
Duration
14+ years (2012 – Present), including a 2-year gap in the collaboration
Project Status
Ongoing
Services
my goals
- Build a professional, trustworthy website to represent the NGO to local and international donors
- Improve Google rankings for charity- and child-welfare-related search terms
- Set up an online donation system accessible to supporters worldwide
- Maintain site performance, speed, and security over the long term
Summery
End-to-end digital ownership for a charitable NGO supporting orphaned children — from the original website build in 2012, through years of maintenance, SEO, and social media management, to a full redesign and ongoing support today.
Challenge
After a 2-year gap in my involvement, the organization reached out again in urgent need of help: the site had lost nearly all of its search visibility, traffic had dropped sharply, and the design no longer met modern standards. The challenge was to fully diagnose and revive a badly damaged site — and restore it to its former performance — within a short timeframe.
My Responsibilities
- Designed and developed the original site using WPBakery
- Managed and maintained the site monthly for 7 years
- Handled technical and on-page SEO with Yoast SEO
- Implemented contact and donation forms (Gravity Forms, Contact Form 7)
- Managed the organization’s social media accounts
- Set up and monitored Google Search Console and Google Analytics
- Registered and optimized the organization’s Google Maps listing
- Fully redesigned the site with Elementor after returning to the project
- Migrated hosting from cPanel to DirectAdmin
- Switched to a lighter, faster theme
- Continue producing content and maintaining the site to this day
Technologies Used
Solution
I fully redesigned the site using Elementor and Elementor Pro. Site speed improved significantly through a hosting migration, a switch to a lighter theme, and the use of WP Fastest Cache and LiteSpeed. By re-implementing an SEO strategy (Yoast SEO, Site Kit by Google), the site was fully reactivated within 6 months and returned to top Google rankings for charity-related keywords. Content creation, visual design, and SEO monitoring continue on an ongoing basis.
Project Highlights (Featured Stats)
- +70 Organic Clicks — Achieved over 70 new clicks from Google.
- Ranked #1 — Secured the first position for the target keyword.
- +3.5K Impressions — Increased visibility across search results.
Results
- Restored top Google rankings for core keywords within 6 months of the redesign
- Significant increase in organic traffic, including visitors from other countries
- Successfully launched an international online donation system
- Major improvement in page load speed and user experience
- Sustained strong search rankings to this day, across 14+ years of collaboration
Ranked #1 for target keyword
Achieved the first position on Google for a highly competitive keyword related to our clients industry.
Ranked #2 for High-Value keyword
Secured the second position on Google for another valuable keyword with high search volume.
Google Search Console
Organic Performance Growth
Significant increase in clicks and impressions over the past 3 months through SEO optimization and content strategy.