Digital Transformation of Oraz Food Industries
Website Development, WooCommerce, SEO & Long-Term Digital Growth
- Category: SEO, WordPress
- Tags : CSS, Elementor, Google Analytics, Gutenberg, JavaScript, PHP, REST API, WooCommerce
Client / Industry
Oraz Food Industries
Duration
2018 – Present (7+ Years)
Project Status
Ongoing
Services
my goals
- Establish a professional online presence for Oraz Food Industries
- Transform the corporate website into a scalable WooCommerce e-commerce platform
- Increase visibility in search engines through long-term SEO
- Generate qualified wholesale leads through dedicated landing pages
- Improve website performance, usability, and user experience
- Build a reliable, secure, and maintainable digital platform for long-term business growth
Summery
Since 2018, I have been responsible for the entire digital presence of Oraz Food Industries – from domain registration, hosting setup and website design to e-commerce development, SEO, technical maintenance and ongoing digital growth.
The project evolved from a simple corporate website to a scalable WooCommerce e-commerce platform supporting wholesale sales of bakery ingredients and food production supplies.
Beyond website development, the project included ongoing SEO improvements, content management, technical maintenance, hosting migration and digital marketing initiatives to strengthen the company’s online presence and generate qualified wholesale leads.
Challenge
- Generating qualified wholesale leads through the website
The company primarily serves B2B customers and required dedicated pages that effectively communicated product offerings while encouraging wholesale inquiries.
- Maintaining website stability during multiple hosting migrations
Over several years, the website was migrated between different hosting providers while remaining operational and preserving search engine visibility.
My Responsibilities
- Designed and developed the website using WordPress
- Built pages with Elementor and Gutenberg
- Developed and configured a WooCommerce e-commerce store
- Created, edited, and optimized product images
- Designed high-converting landing pages for wholesale bakery ingredients
- Managed blog content and AI-assisted content production
- Migrated to a faster WordPress theme and customized plugins
- Implemented on-page and technical SEO improvements
- Configured and monitored Google Search Console
- Optimized Google Business Profile and Google Maps presence
- Performed ongoing website maintenance and technical support
- Improved website speed and overall performance
- Managed DNS configuration and domain settings
- Planned and executed multiple hosting migrations with minimal downtime
- Updated products and website content on an ongoing basis
- Designed product catalogs for bakery ingredients and food products
Technologies Used
Solution
- Designed conversion-focused landing pages tailored to wholesale buyers, improved product presentation, and optimized the user journey to increase inquiry opportunities.
- Managed complete hosting migrations, DNS configuration, and server transfers while minimizing downtime and maintaining SEO performance throughout the transition.
Project Highlights (Featured Stats)
Results
- Supported the company’s digital presence for more than 7 years
- Successfully transformed the website into a scalable WooCommerce e-commerce platform
- Improved search engine visibility through continuous SEO optimization
- Enhanced product presentation with optimized images and structured content
- Increased opportunities for wholesale customer acquisition through dedicated landing pages
- Maintained website stability and performance across multiple hosting migrations
- Delivered continuous technical support, content updates, and long-term website improvements