12-Year Digital Transformation: Bokhar Sazeh Industrial Co.
WordPress Development, Technical SEO & Multilingual E-Commerce
- Category: Custom Development, E-commerce, SEO, WordPress
- Tags : ACF, CSS, Elementor, Google Analytics, Google Search Console, Gutenberg, JavaScript, PHP, REST API, Sass, WooCommerce, WPML
Client / Industry
Bokhar Sazeh Company — Designer and manufacturer of industrial heating equipment
Duration
12 years (full-time, part-time, and remote) — Ongoing
Project Status
Outgoing
Services
my goals
- Build and grow a professional website showcasing the company’s industrial products
- Transform the corporate site into a full-featured online store with WooCommerce
- Deliver a scalable multilingual experience across several languages (WPML)
- Continuously improve Google rankings for industry-specific keywords
- Extend WordPress beyond its default capabilities for branding and workflow improvements
Summery
Twelve years of end-to-end ownership of Bokhar Sazeh’s digital presence — evolving the company from a standard corporate website into a fully-featured, SEO-optimized, multilingual e-commerce platform.
Challenge
1. Managing a multilingual website:
The company needed to serve users across multiple languages without compromising content structure or SEO performance.
2. Expanding from a corporate site to an e-commerce platform:
The business needed to transition from a standard company website into a fully functional online store.
3. Custom branding requirements:
The client needed customizations beyond WordPress’s default capabilities, including a branded login experience and improved admin workflows.
My Responsibilities
- Designed and developed the website using WordPress and Elementor Pro
- Provided ongoing website maintenance and technical support
- Optimized site speed and overall performance
- Conducted keyword research and executed the SEO strategy
- Set up and monitored Google Search Console and Google Analytics
- Implemented and managed a multilingual website using WPML
- Set up and configured a WooCommerce store
- Developed and customized a child theme
- Wrote WordPress hooks and built custom functionality
- Developed a custom plugin for login page branding and logo customization
- Integrated with third-party sales platforms and marketplaces
- Migrated hosting and domain, managed DNS and Cloudflare configuration
- Customized site styling with CSS, HTML, and JavaScript
- Produced SEO content — selecting titles and drafting articles with AI assistance
- Designed promotional and branding banners
Technologies Used
Solution
I implemented WPML to build a scalable multilingual architecture that preserved proper content management and SEO visibility across all languages. I designed and implemented WooCommerce functionality, along with the product management workflows and integrations needed for online sales operations. For the branding requirements, I developed custom WordPress hooks and a dedicated plugin to customize the login interface and improve admin usability. I also migrated hosting, configured Cloudflare, and carried out ongoing technical optimization to noticeably improve site speed and stability.
Project Highlights (Featured Stats)
- 12 Years of continuous, successful collaboration
- Multilingual — full WPML implementation
- E-commerce — successful transition from corporate site to online store
- First-Page Google Rankings for key industry search terms
Results
- Successfully transformed the website into a multilingual e-commerce platform
- Continuously improved website visibility through SEO and technical optimization
- Achieved first-page Google rankings for multiple industry-related keywords
- Improved user experience and content accessibility for a multilingual audience
- Increased site maintainability through structured architecture and custom development
- Expanded online sales capability through WooCommerce and third-party sales channel integrations
- Maintained a
#2 Google Ranking for High-Competition "Hot Water Boiler" Keyword
Achieved the #2 position in Google search results, ranking directly behind a major advertising-driven e-commerce site. Given the intense competition around this keyword, this placement represents a significant SEO achievement.
First-Page Ranking for "Steam Boiler" Keyword
Ranked #3 on the first page of Google, right after Wikipedia and Torob — two major, high-authority platforms — reflecting the site’s strong competitive standing for this high-volume keyword.
Organic Traffic Growth Over 3 Months
Google Search Console reports 2.33K clicks and 54.6K impressions over the past 3 months, with a 4.3% CTR and an average search position of 6.